Project: Clinique Nursing Scholarship Information Website and promotional posters.
Client: Estee Lauder Companies
Art direction and web interface design of the website and promotional campaign for the Clinique Nursing Scholarship. This was a scholarship program set up in 2007 by Clinique to help pay tuition for students undertaking degrees in nursing. The identity strategy follows Clinique’s branding based on the clean look of it’s products and has been this way since the beginning of the brand in the 1960’s.
The approach for the Clinique Scholar website was to stay in keeping with this branding whilst creating a playful retrospective medical reference.